new matte clay

Barber-grade styling for everyone, every day. Medium to Strong hold. True matte finish.

Texture Finish Workable Hold Signature Scent Water Soluble Quality Formula All Hair Types Barber ApprovedTexture Finish Workable Hold Signature Scent Water Soluble Quality Formula All Hair Types Barber Approved
The Product

MATTE CLAY

A medium-to-firm hold with a true matte finish. Works in dry or towel-dried hair. Restyle throughout the day — no residual, no flaking, easy wash out.

Hold Med–Firm
Finish True Matte
Size 3oz / 85ml
Wash Out Water Soluble
$18Free shipping over $30
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I've tried hair clay from most of the big names. This is the one I keep coming back to.

David L. · Verified Buyer · New York
How To Use

THREE STEPS. SIXTY SECONDS.

01
Scoop Thumbnail-sized amount. Emulsify between palms until the clay warms and smooths.
02
Apply Work through towel-dried or dry hair, back to front. Focus on mid-lengths first.
03
Shape Style with fingers for natural texture. Use a comb for more definition. Done.

Reviews

★★★★★ 4.8 out of 5 · 127 reviews
★★★★★

Finally a clay that doesn't feel like cement. My barber actually asked what I switched to — he thought it was something expensive.

Mike T. ✓ Verified
★★★★★

Perfect hold through my entire commute. I can still run my hands through it at lunch. Zero crunch. This is the one.

James R. ✓ Verified
★★★★☆

Great value — works as well as clays I've paid $28 for. Wish it came in a larger size, but I'm reordering either way.

Alex K. ✓ Verified

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