HOW TO STYLE WITH MATTE CLAY
Three steps. Sixty seconds. No skill required. Whether you're new to styling products or switching from another brand, this guide covers everything you need to know.
Scoop
Start with a thumbnail-sized amount — roughly the size of a dime. For thicker or longer hair, add a bit more. Less is more to start; you can always add, but you can't take away.
Emulsify
Rub the clay between both palms for 5–10 seconds until it becomes smooth and evenly distributed. This step is key — skipping it leads to clumps. The warmth of your hands activates the product.
Apply & Shape
Work through towel-dried or dry hair, starting from the back and moving forward. Use your fingers for a natural, textured finish. Use a comb for more definition and control. Style as desired — the clay stays workable all day.
Towel-Dried vs. Dry
Towel-dried gives a more natural, relaxed finish. Completely dry hair gives stronger hold and more definition. Try both and see which matches your style.
Restyle Anytime
Matte Clay stays workable throughout the day. Run your fingers through your hair to reshape without adding more product. No crunch, no flaking.
Layer for Volume
For extra volume, blow-dry your hair upward first, then apply clay once dry. The pre-lift combined with the hold creates natural-looking height without stiffness.
READY TO TRY?
Matte Clay · $18 · Free shipping over $30